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 8.31.2008 JOE PROCOPIO TALKS SOCIAL NETWORKING FOR BUSINESS IN GO! AIRTRAN INFLIGHT Unless customers know who you are and where to find you, the best website in the world won’t help much. “Just as in the real world, you have to get out and network,” says Joe Procopio, president and founder of Intrepid Media, Inc., a Chapel Hill, NC, management and technical consulting and services company whose clients include Lulu.com and Nerve.com. “LinkedIn, in particular, is fantastic for building potential employee, partner, even customer relationships, and is a good stepping stone to more customers and/or sales,” he says. “MySpace and Facebook work from a more social perspective, and, thus, offer more social, less direct benefits.” Even with the benefits of social networking sites, Procopio warns against making them your sole internet presence. “A private website not only is more tailored to your business, obviously, but it also establishes a sense of professionalism that social websites just don’t,” he says. Read the entire article. |
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Copyright 2010 Intrepid Media Inc. | |
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